Hone Health Privacy Policy

Last Updated: September 16, 2024

At Hone Health your privacy is important to us. Our Privacy Policy describes the Personal Information we collect, how we collect the Personal Information, the reasons we collect Personal Information, and how we disclose or use the Personal Information we collect. This Privacy Policy also describes the choices you have with the Personal Information we collect, including how you can manage, update, or request to delete Personal Information.

Please take a moment to review this Privacy Policy. You may scroll through this Privacy Policy or use the headings below. It is important that you understand this Privacy Policy. By using our Platform, you are agreeing to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, you may Contact Us at any time.

If you are unable to access this Privacy Policy due to a disability, please Contact Us to obtain the Privacy Policy in an alternative format.

TABLE OF CONTENTS

I. Who is Hone Health?

II. Key Terms & Definitions and Our Privacy Policy

When does our Privacy Policy apply?

When does our Privacy Policy not apply?

Our Privacy Policy and Terms of Use.

III. Personal Information

What types of Personal Information do we collect?

Health Information

How do we collect your Personal Information?

How do we use your Personal Information?

How do we disclose your Personal Information?

How do I access and correct my Personal Information?

IV. Who may use the Services?

V. Children’s Privacy

VI. Data Security

VII. California Privacy Rights – Notice to California Residents

VIII. Changes to our Privacy Policy

IX. Contact Us

I.    WHO IS HONE HEALTH?

Hone was founded with an unwillingness to accept that “aging” is interchangeable with “declining”. We don’t focus on turning back the clock or becoming who you used to be, because the real opportunity lies in helping you become the best you can be. We believe that our bodies can be optimized to reach their peak performance, for whatever it is that matters in your life. Whether it’s running an Iron Man at 45 or running in the backyard with your kids after a day in the office.

Hone is not a medical group or a health care provider. Hone provides its users with the ability to obtain lab testing and related results and a telemedicine consultation provided by independent medical practitioners (“Medical Group”), an independent medical group with a network of United States-based health care providers (each, a “Provider”). Medical Group (or your own medical provider if you do not use a Medical Group Provider) is responsible for providing you with a Notice of Privacy Practices describing its collection and use of your health information, not Hone.

II.   KEY TERMS & DEFINITIONS AND OUR PRIVACY POLICY

It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy.

When does our Privacy Policy apply?

This Privacy Policy describes the types of Personal Information we may collect from you when:

• You visit or use our Platform, including to order a test kit and/or to join our online community;
• We communicate in e-mail, text message, and other electronic messages between you and us; and
• We communicate in person, such as on the phone or through a telehealth visit.

When does our Privacy Policy not apply?

This Privacy Policy does not apply to information collected by any other website operated either by us or by a third party, unless the website is listed above or links to this Privacy Policy. It also does not apply to any website that we may provide a link to or that is accessible from our Platform.

This Privacy Policy does not apply to information collected from users who sign-in to the password-protected and secure portions of our Platform (“Secure Platform”). The Secure Platform allows users who obtain the Services (“Customers”) to perform certain functions or obtain the Services (such as telehealth visits from Medical Group or Providers). All information collected and stored by us or added by Customers into such Secure Platforms is considered personal health information and/or medical information and is governed by applicable state and federal laws that apply to that information. How we use and disclose such personal health information is in accordance with the applicable Notice of Privacy Practices provided to you by the Medical Group. We will not use or disclose information collected from the Secure Platform or received from Medical Group or your Provider for advertising or marketing.

Our Privacy Policy and Terms of Use.

This Privacy Policy is incorporated into our Terms of Use, which also apply when you use our Platform.

III.  PERSONAL INFORMATION

What types of Personal Information do we collect?

We may collect and use the following Personal Information (hereinafter, collectively referred to as “Personal Information”):

Health Information

Some Personal Information we collect may constitute personal health information as defined by various state privacy laws. As set forth above, your Provider will provide you with a Notice of Privacy Practices describing their collection and use of your health information, not Hone. We will only collect and use personal health information for the purposes of providing the Services and we only collect the minimum amount necessary to fully perform and provide the Services on our Platform. We may combine your personal health information with Personal Information that we have either obtained from you or through a third-party, such as your Provider, or other health care providers.

How do we collect your Personal Information?

We collect Personal Information directly from you, automatically through your use of our Website, and from third parties in the following ways:

• When you enter Personal Information on the Website. When you request to receive a test kit or when you register for our online community.
• From a third party laboratory when we receive the results from your laboratory test.
• When You Subscribe to our Services. When you choose to participate in a premium service, we collect additional Personal Information from you related to those services. Some premium features are paid services.
• When you make payments through the Platform. We do not collect or store financial account information, though we may receive transaction identifiers and summary information that does not include credit card or bank account numbers.
• When You Contact Us. When you contact Hone directly, such as when you contact our Customer Support team, we will receive the contents of your message or any attachments you may send to us, as well as any additional Personal Information you choose to provide.

We also collect Personal Information automatically when you use our Website. We use the following technologies to automatically collect data:

• Cookies. We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of Personal Information whenever you interact with our Platform or Services through your computer or mobile device. A “cookie” is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. Some of the cookies we use are “session” cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Website and to limit the amount of redundant data that is downloaded during a single session. We also may use “persistent” cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Platform and/or the Services. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting, you may be unable to access or use certain parts of our Platform or the Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Platform.
• Facebook Pixel and Instagram. We use Facebook Pixel and Instagram, a web analytics and advertising service provided by Facebook Inc. (“Facebook”) on our Platform. With its help, we and our customers can keep track of what users do after they see or click on a Facebook or Instagram advertisement, keep track of users who access our Platform or advertisements from different devices, and better provide advertisements to our target audiences. The data from Facebook Pixel and Instagram is also saved and processed by Facebook. Facebook can connect this data with your Facebook or Instagram account and use it for its own and others advertising purposes, in accordance with Facebook’s Data Policy which can be found at https://www.facebook.com/about/privacy/. Please click here if you would like to withdraw your consent for use of your data with Facebook Pixel https://www.facebook.com/settings/?tab=ads#_=_. 
• Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain Personal Information relating to your use of our Platform. Google Analytics uses cookies, to help our Platform analyze how users use our Website. You can find out more about how Google uses data when you visit our Platform by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). For more information, please visit Google and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.
• Other third party tools. We use other third party tools which allow us to track the performance of our Platform. These tools provide us with information about errors, Website performance, and other technical details we may use to improve our Platform and/or the Services. For more information related to these third-party analytics providers please review “How do we collect your Personal Information?”

How do we use your Personal Information?

We may use your Personal Information for the following purposes:

• Operate, maintain, supervise, administer, and enhance our Platform or the Services, including monitoring and analyzing the effectiveness of content on the Platform, aggregate site usage data, and other usage of the Platform and/or the Services such as assisting you in completing the registration process.
• Provide our Products and Services to you, in a custom and user-friendly way.
• Provide you with information, Products, or Services that you request from us or that may be of interest to you.
• Promote and market our Platform and/or the Services to you. For example, we may use your Personal Information, such as your e-mail address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about Products or information we think may interest you. We also may use the Personal Information that we learn about you to assist us in advertising our Services on third party websites. You can opt-out of receiving these e-mails at any time as described below.
• Provide you notices about your account.
• Contact you in response to a request.
• Notify you about changes to our Platform and/or the Services or any Products we offer or provide through them.
• Fulfill any other purpose for which you provide it.
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• Anonymize and aggregate Personal Information for analytics and reporting.
• Respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations.
• Authenticate use, detect fraudulent use, and otherwise maintain the security of our Platform and the safety of others.
• Administer surveys and questionnaires.
• Provide you information about goods and services that may be of interest to you, including through newsletters.
• Any other purpose with your consent.

How do we disclose your Personal Information?

We may disclose Personal Information with third parties in certain circumstances or for certain purposes, including:

• Our business purposes. We may disclose your Personal Information with our affiliates, vendors, service providers, and business partners, including our data hosting and data storage partners, analytics and advertising providers, technology services and support, and data security advisors. We may also disclose your Personal Information with professional advisors, such as auditors, law firms, and accounting firms.
• Your healthcare providers or family. With your consent, we may disclose your Personal Information, including Personal Information collected from your use of our Platform, with your health care providers and/or family members (e.g., immediate family or friends) that you designate to receive your Personal Information.
• Other health-focused mobile apps. With your consent, we may disclose your profile information and data collected from your connected devices with other health-focused mobile applications installed on your mobile device to help you track your health and wellness information. If you share your information with these apps, your information, including your health information, will be used in accordance with privacy policies for those separate apps, not this Privacy Policy.
• With your consent. We may disclose your Personal Information if you request or direct us to do so.
• Compliance with law. We may disclose your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
• Business Transfer. We may disclose your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred.
• To enforce our rights. We may disclose your Personal Information to enforce any applicable terms and conditions and Terms of Use, and to ensure the safety and security of our Services and our users.
• De-identified information. We may disclose de-identified information, so that it cannot be reasonably used to identify any individual, with third parties for marketing, advertising, research, or similar purposes.
• To improve our Platform. We may use your Personal Information for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our Products and Services.
• To market our Products and Services. We may disclose your Personal Information with affiliates and third parties to market our Products and Services.
• To market third party products and services. We may disclose your Personal Information with affiliates and third parties to market their products or services to you if you have not opted out of these disclosures. For more information on opting out, see Your Choices about how we disclose your Personal Information.
• Third Party Analytics. We use Google Analytics and Microsoft Clarity to understand and evaluate how visitors interact with our Platform and/or the Services. These tools help us improve our Platform and/or the Services, performance, and your experience.

Your choices about how we disclose your Personal Information.

This section of our Privacy Policy provides details and explains how to exercise your choices. We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Information for our advertising to you, and other targeted advertising. These third parties may aggregate the Personal Information they collect with information from their other customers for their own purposes. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative’s (NAI) opt-out page and the Digital Advertising Alliance’s (DAA) opt-out page.

Each type of web browser provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you with managing cookies. Please see below for more information.

• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera
• Opera Mobile

For other browsers, please consult the documentation that your browser manufacturer provides.

If you do not wish to have your e-mail address used by Hone to promote our own Products and Services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any e-mail or other marketing communications you receive from us. This opt out does not apply to Personal Information provided to Hone as a result of a Product purchase, or your use of our Platform and/or the Services. You may have other options with respect to marketing and communication preferences through our Platform.

You may also see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests.

How do I access and correct my Personal Information?

You can review and change your Personal Information by logging into your account. You may also Contact Us to inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account. We cannot delete your Personal Information except by also deleting your account with us. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

IV.  WHO MAY USE THE SERVICES?

This Privacy Policy applies to personal uses of our Platform and is only available to users in the United States, and only in states where the Medical Group operates and its Providers are appropriately licensed. You should not use the Platform and/or the Services if you do not agree to the Privacy Policy and Terms of Use.

Hone operates subject to state and federal regulations, and the Platform and/or the Services may not be available in your state. You represent that you are not a person barred from enrolling for or receiving the Services under the laws of the United States or other applicable jurisdictions in which you may be located. Access to and use of the Platform and/or the Services is limited exclusively to users located in states within the United States where the Platform and/or the Services is available. The Platform and/or the Services are not available to users located outside the United States. Accessing the Platform and/or obtaining the Services from jurisdictions where content is illegal, or where we do not offer the Platform and/or the Services, is prohibited.

V.  CHILDREN’S PRIVACY

Hone understands the importance of protecting children’s privacy in the interactive online world. Our Platform is not designed for, or intentionally targeted at, children18 years of age or younger. It is not our policy to intentionally collect or maintain Personal Information about anyone under the age of 18. No one under the age of 18 should submit any Personal Information to the Platform, and if we learn that we have collected or received Personal Information from a child under 18, we will delete that Personal Information. If you believe that a child under 18 years of age might have provided us with their Personal Information, please Contact Us. 

VI.  DATA SECURITY

We have taken steps and implemented reasonable administrative, technical, and physical safeguards designed to protect against the risk of accidental, intentional, unlawful, or unauthorized access, alteration, destruction, disclosure, or use. The Internet is not 100% secure and we cannot guarantee the security of information transmitted through the Internet. Where you have been given or you have chosen a password, it is your responsibility to keep this password confidential.

The sharing and disclosing of information via the internet is not completely secure. We strive to use best practices and industry standard security measures and tools to protect your data. However, we cannot guarantee the security of Personal Information transmitted to, on, or through our Services. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Platform, in your operating system, or mobile device.

VII. CALIFORNIA PRIVACY RIGHTS – NOTICE TO CALIFORNIA RESIDENTS

California residents please see our California Privacy Notice.

California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Platform and/or the Services that are California residents and who provide Personal Information in obtaining Products and Services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we disclosed your Personal Information with for the immediately prior calendar year (e.g. requests made in 2021 will receive information regarding such activities in 2020). You may request this information once per calendar year. To make such a request, please Contact Us using the information below.

VIII. CHANGES TO OUR PRIVACY POLICY

We may update our Privacy Policy periodically at our sole discretion to reflect changes in our privacy practices, laws, and best practices. We will post any changes we make to our Privacy Policy on this page. If we make material changes to our practices with regards to the Personal Information we collect from you, we will notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Platform. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically accessing the Platform and reviewing this Privacy Policy to check for any changes.

IX.  CONTACT US

If you wish to contact us regarding our Privacy Policy or otherwise need to contact us, you may contact us at the contact information below.

How to Contact Us:

Hone Health

154 W 14th Street

Suite 3-121

New York, New York 10011

Telephone: (833)-444-4483

E-mail: support@honehealth.com