Personifying a holistic approach to health, Reuben Chen, M.D. is a board-certified physician specializing in sports medicine and pain management, and has extensive training in acupuncture and traditional Chinese medicine. A fitness and nutrition visionary, he focuses on regenerative medicine and assisting the body to heal itself, including using modalities like acupuncture, herbal medicine, prolotherapy, and platelet-rich plasma to manage pain and heal the body. He is also one of the Board of Directors at Sunrider International, the 40+ year old brand where Eastern medicine meets Western technology, and offers herbal products made with natural ingredients to support health and wellness, and plays an active role in the research and development of its groundbreaking products.